From innovation to impact.

IMBEO was founded in 2016, with an industrial understanding of sales. The foundation was more than thirty years of experience in performance fibres and technical textiles, in composites, thermal insulation, automotive and personal protective equipment. Selling in these markets means speaking with development engineers, quality managers and purchasing within the same project. The pillars were innovation, technology and sustainability.

What proved itself from the start were the coachings, trainings and consulting, on LinkedIn® and inside companies. Selling components and materials, on the other hand, did not. Saying so openly is part of our story.

In the middle of the pandemic IMBEO consistently left product sales. Since then IMBEO has been a pure service company. The portfolio is deliberately extensive. In practice, though, it always converges on two to three areas as soon as the question is asked which transformation you need.

The big picture from more than 1,000 customer contacts reveals a glaring vacuum. Whether professionals, executives, freelancers, entrepreneurs, companies or NGOs, they lack notoriety, visibility, brand, PR and sales promotion. This vacuum costs invitations to tenders, strong applications and partnerships that never materialise. We close it with advanced methods of communication and sales.

The three original pillars live on in our DNA. Innovation shows, for instance, in our work with the European Innovation Council. Technology lives in the continuously evolving processes and procedures of our industrial customers. And sustainability remains, because without circularity no business model will stay superior in the long term.

Three extended pillars join them: digitalisation, empowerment and transformation, applied to people, industries and actors. As communication professionals we therefore no longer only ask which transformation should solve which problem. Before we talk about channels, formats or budgets, we ask a second question: which problem should communication ultimately solve sustainably?

Today IMBEO works along two lines: personal communication through thought leadership and corporate communication through the Corporate Social Performance Program™. The Social Leadership Quadrant® turns people into voices of their industry. The Corporate Social Performance Program™ turns organisations into brands people trust.

IMBEO has completed a rebranding and a repositioning and is making itself fit for 2030. The way there was remarkably simple: we listened to our customers. You can read what came of it on this website. And perhaps, here and there, you will catch yourself recognising your own situation.