Services
For companies, associations and NGOs whose performance is stronger than their reputation. Communication, growth, market development and innovation that show impact.
Problem before tool
We do not ask which channel you need but which problem your communication should ultimately solve.
Tried and true
Highly individual – yet built on proven tools so quality never depends on chance.
Two to three areas
Hardly any client needs everything. In the first conversation two to three levers almost always crystallise.
The plant runs, the references are solid, and still the tender goes to the competitor purchasing already knows. That is exactly where IMBEO’s overarching business services start: strategic communications, business development, international market entry, innovation coaching, events, media and community leadership. They all follow one principle: it is not the loudest communication that wins, but the one people trust.
Each service answers a concrete problem, a visibility, brand, PR or sales vacuum that we have seen again and again in more than 1,000 customer contacts. The services are arranged in four topic pages. Read, recognise yourself and decide where you want to start.
What's in it for me?
- 01how to open international markets systematically rather than by chance,
- 02how business development works without cold calling,
- 03how corporate communications create meaning instead of noise,
- 04how events, video and podcast become campaigns,
- 05how associations and NGOs mobilise their members.
Choose an area:
Growth & Market Development
Open topic page- International Market EntryYour next market is not won with plane tickets but with relationships that begin before the journey.View details
- Go-to-MarketAn innovation without a market launch is a patent in a drawer. Bring it to the buyers and engineers who need it.View details
- Business DevelopmentNew business should not depend on chance. Business development with industrial understanding – digital, international, trust-based and IMBEO’s umbrella since 2016.View details
- Innovation CoachingThe prototype in your development department will not turn into a business on its own. Innovation is a process, and it can be led.View details
„Sales harvests. Business development sows.“
Business development with industrial understanding
Business development has been IMBEO’s umbrella since 2016. What has changed are the tools. In the past, new business relationships arose mainly at trade shows and through personal networks. Today business development starts long before the first meeting: with visibility among the right decision-makers, with content that proves competence and with relationships you nurture via LinkedIn®, events and partners.
For internationally oriented mid-sized companies this means in concrete terms: international market entry needs a strategy for the target market, local partners and digital presence before the first delegation travels. A go-to-market strategy for new products and processes needs segmentation, positioning and pilot customers, not just a press release. And innovation coaching ensures your development gets a business model before it becomes a cost centre.
Our experience spans the entire value chain: from raw materials and chemicals via materials, prepregs and composites, machinery and plant engineering, converting and coating to OEMs, MRO and operators. We speak your customers’ language because we spoke it ourselves for years in technical sales.
- 30+
- years of B2B experience
- 1.000+
- clients
- 14
- business services
- 3
- regions: Europe · Türkiye · Central Asia
Communication that creates meaning instead of noise
Strategic communication starts with the question of which problem it should ultimately solve. Only then can messages, stakeholders, channels and metrics be set sensibly. Corporate communications connects the company narrative with leadership thought leadership and the voices of employees, internally and externally. Public relations ensures that trade media, industry platforms and multipliers want to tell your story.
Together with DER Social CEO we offer thought leadership and corporate communications as an integrated programme. For industrial companies, associations and NGOs this creates communication that is calm, precise and credible, and that reaches the people who decide on projects, budgets and partnerships.
Events, stages and communities as a growth engine
- Before
Countdown content, event pages, invitations, appointments – demand before the hall opens.
- During
LinkedIn® Lives, interviews, media zone, panels – reach in real time.
- After
Recap series, impact report, follow-ups – conversations that resonate for months.
A trade show is a campaign in three acts: before, during, after. Event activation campaigns combine countdown content, LinkedIn® Lives, influencer partnerships, on-site interviews and recap series into one arc. It creates demand before the hall opens and conversations that resonate for months afterwards. Video podcast campaigns turn one hour of conversation into a quarter of content.
As keynote speaker and panel host, İlkay Özkısaoğlu brings stance, industry knowledge and dramaturgy to your stage, in German, English and Turkish. For associations, clusters and NGOs we develop community leadership and stakeholder engagement so that members become allies and a mission becomes a movement.
International market entry: Europe, Türkiye, Central Asia
Türkiye, Azerbaijan and Central Asia are among the most dynamic industrial regions at the interface of Europe and Asia. Industrial parks, chemicals and composites trade shows and growing manufacturing capacity open up new opportunities for European suppliers, machine builders and technology companies. Decision paths, relationship culture and communication there differ significantly from the German-speaking market, though. Whoever arrives with nothing but the German trade-show brochure often remains a guest rather than a partner.
IMBEO accompanies you in international market entry with market analysis, partner selection, delegations, trade-show appearances and digital presence in German, English and Turkish. Relationships begin before the journey. That is why we build your visibility in the target market via LinkedIn®, trade media and events before the first meeting takes place. This way you land in a market that already knows you.
Go-to-market and innovation coaching
Many innovations in the Mittelstand fail on the market, not on technology. Development is done and the prototype convinces in the lab, but nobody knows exactly who the first customer is, which problem they pay for and how the product is communicated. A go-to-market strategy answers these questions with segmentation, value proposition, pricing logic, channels and a launch plan with milestones.
Innovation coaching starts earlier. With the experience of an innovation coach of the European Commission we review innovation maturity, business model, fundability and market potential. In doing so we bring development, sales and communication to one table. For technology-driven projects with European ambition the path leads from here directly into our European Innovation Council area.
For associations, clusters and NGOs
Associations and NGOs face a particular challenge. Their mission needs reach, their members need reasons to become active and their stakeholders expect dialogue. Between annual conferences little often happens, and communication is aimed at committees and circulars, in other words inwards instead of outwards.
With NGO and association development, community leadership and stakeholder engagement we develop formats that create belonging and mobilise members. These include LinkedIn® communities, lives with member companies, panels at trade shows, podcasts and campaigns that make political and social concerns visible. This turns statutes into a movement and relevance into membership growth.
Frequently asked questions
No. IMBEO is a thought-leadership and business-development partner. We do not deliver off-the-shelf campaigns but systems you master yourself (Premium) or that we run together with you (Individual). And you talk to the person who does the work.
Aerospace, automotive, defence, wind, sport, medical, textile, chemicals, advanced materials, lightweight engineering and industrial manufacturing – along the entire value chain from raw materials to OEM, MRO and operators.
With a free, no-obligation initial conversation. There we clarify which transformation you need. Usually two to three areas crystallise. Then you receive a clear roadmap and decide in your own time.
Sales harvests, business development sows. Sales takes care of concrete enquiries and closings. Business development builds markets, partnerships and relationships before a need arises – via positioning, visibility, networks and campaigns. Both belong together but need different tools.
Yes. With event activation campaigns we accompany trade shows such as JEC World, AERO, ILA or industry events in Europe and Türkiye. It starts with preparation, so the right visitors know in advance why they should come to your stand. On site there are LinkedIn® Lives and interviews, followed by recap series and an impact report. On request, İlkay Özkısaoğlu hosts.
Yes. Keynotes on thought leadership, social leadership, LinkedIn® and business development as well as hosting panels, podium discussions and livestreams are possible in German, English and Turkish – at congresses, association days, customer events and internal formats.
Yes, as part of integrated communication. We develop stories, place them in trade and business media and amplify them via LinkedIn®, podcasts and events. We are less interested in clippings than in the conversations that arise from a publication.
In the free, no-obligation initial conversation. We look at your goals, your market, your resources and what is already running. Almost always two to three levers emerge – for example positioning plus event campaign or business development plus LinkedIn® coaching. So you do not have to work through all services beforehand.
Yes. With language skills, cultural understanding and a grown network we accompany industrial companies entering Türkiye, Azerbaijan and Central Asia – from market analysis via partner search and trade show visits to conversations with associations and decision-makers on site.
Yes, gladly. We often provide strategy, positioning, content from an industrial perspective and the network, while your agency handles design, web or media. What matters is a clear division of roles so that all measures pay into the same goal.
Where clarity becomes confidence.
In an initial conversation we clarify where you stand and which next step takes you furthest. At eye level, with your industry in view.
Free of charge, no obligation. Reply within 24 hours on working days.