LinkedIn®
Decision-makers look you up on LinkedIn® before they get in touch. Turn that moment into visibility, reputation, community and business development.
Official LinkedIn® Learning Instructor. Top 50 LinkedIn® experts DACH.
Two official courses in the LinkedIn® Academy, more than 1,000 profiles accompanied and a community that grew organically – post by post.
- 2
- official LinkedIn® Learning courses
- 1.000+
- people & organisations accompanied
- 24
- LinkedIn® services in one system
- 50
- Top 50 LinkedIn® experts DACH
For industry, LinkedIn® is not a social network. It is the place where trust is built before the first conversation takes place. The buyer preparing for a meeting with you before the trade show lands on your profile. The engineer considering a move reads what your executives write. Those who are not present there leave their story to others: competitors, chance, the algorithm.
This area bundles everything IMBEO offers around LinkedIn®, from the positioning finder through content, video and podcast to community mobilisation, funnel systems and employer branding. The services are arranged in five topic pages. On each one you see where you stand, where your gaps are and where we take you.
What's in it for me?
- 01how to find a positioning that convinces decision-makers,
- 02how visibility turns into trust and trust into enquiries,
- 03how newsletter, video, podcast and live form one system together,
- 04how to build a community – and mobilise it,
- 05how to depend less on trade shows and cold calling.
- 01LinkedIn® Positioning FinderThose who stand for everything get booked for nothing. Find the positioning that tells decision-makers at once why they should contact you in particular.View details
- 02LinkedIn® Profile OptimisationYour profile is business card, shop window and salesperson in one, around the clock. Make sure it represents you as convincingly as you do yourself in a customer meeting.View details
- 03LinkedIn® Content StrategyYour target group follows you and remembers you as soon as your content follows a strategy instead of the calendar.View details
- 04LinkedIn® Thought LeadershipBecome the voice of your industry before others tell your story.View details
„LinkedIn® is not a social network. It is where your next customer checks you before they call.“
Why LinkedIn® has become indispensable in industrial B2B
More than a billion members, millions of them decision-makers in the German-speaking region: LinkedIn® is the world’s largest professional network and the most important digital channel for B2B companies. Buyers research suppliers here, engineers check competences, applicants learn about employers and journalists look for experts. If your company shows nothing there but a logo, you leave the field to your competitors.
Especially in conservative industries LinkedIn® is still underestimated. Many managing directors consider personal visibility vanity, many companies only post trade-show pictures and job ads. Yet the algorithm rewards exactly what the Mittelstand does best: substance, experience and real expertise. A specialist post by a plant manager about a process fault that was solved often reaches more relevant people than any ad.
Our LinkedIn® consulting therefore starts with positioning, not with posting plans. Only when it is clear what you stand for and whom you want to reach do profile, content strategy, formats and funnel follow. This turns LinkedIn® from a time sink into your company’s most effective sales, brand and recruiting channel.
- LinkedIn® NewsletterReach decision-makers where they read deliberately: in their inbox. The LinkedIn® newsletter is the underrated booster for your thought leadership.
- LinkedIn® VideoPeople buy from people they have seen. Show your face before the competition does.
- LinkedIn® PodcastFrom the 15-minute vlog to the four-hour episode: become the voice your industry listens to on the way to the plant.
- LinkedIn® LiveReal time beats gloss. Meet your community live and experience an engagement no post can create.
- LinkedIn® EventsYour trade show does not start at the entrance. It starts six weeks earlier, on LinkedIn®.
The right format for the right impact
Every format does something different. A post creates reach within 48 hours, a newsletter builds a subscriber base over months. A video creates closeness, a podcast depth and a LinkedIn® Live direct real-time dialogue. The art lies in combining formats so that they amplify each other. A live becomes a podcast episode, the episode a newsletter and the newsletter a series of five posts.
Post
fast, 48 hours
Reach
Depth
Lifespan
Newsletter
subscribers, e-mail
Reach
Depth
Lifespan
Video
closeness, face
Reach
Depth
Lifespan
Podcast
up to 4 hours
Reach
Depth
Lifespan
LinkedIn® Live
real-time dialogue
Reach
Depth
Lifespan
- 10Community BuildingReach can be bought. A community has to be earned, and it pays you back.View details
- 11Community MobilisationBuilding is one thing. Mobilisation is the supreme discipline, and it decides whether your community moves anything in the end.View details
- 12Corporate InfluencerTogether your employees have ten times the reach of your company page. Use it, with clear rules, good training and genuine enjoyment.View details
- 13Brand AdvocacyYou do not make the most credible advertising yourself. Let customers, partners and team speak for you.View details
- 14Executive Reputation BuildingYour reputation decides before you enter the room. Shape it instead of suffering it.View details
- 15Social CEOThe Social CEO is the most visible and most credible voice of their company. Become that voice for yours.View details
„Building is one thing. Mobilisation is the supreme discipline.“
Community: from reading along to taking part
A LinkedIn® group with ten thousand members is worthless if nobody speaks. The Composites Lounge grew organically, post by post, at a time when there were no groups in this niche. This experience flows into every community project: topic, rules, rituals, formats and above all occasions that get people moving.
Corporate influencers and brand advocacy carry this impact into your company. When employees, customers and partners speak for you, credibility arises that no company page can achieve. With clear social media guidelines, training and a steady editorial rhythm, this becomes a programme that gives your team confidence and creates pride.
- LinkedIn® Funnel SystemsContent → conversation → activation → closing. A funnel that turns attention into orders, organic and paid.
- LinkedIn® Social SellingCold calling is dead. Warm acquisition starts with a conversation the customer opened themselves.
- LinkedIn® Business DevelopmentBusiness development is not sales under another name. It builds relationships before demand arises.
Social selling without spam
Cold calling is getting harder, clumsy InMails burn contacts. Social selling on LinkedIn® works differently. First trust arises through content, then a conversation the customer opens themselves. That is exactly the path the IMBEO Method™ describes: content, direct-mail or InMail conversation, activation, closing.
Together with your sales team we develop scripts that fit the psychology of LinkedIn® enquiries. We use Sales Navigator purposefully and build organic and paid funnel systems, from sponsored content via landing pages to e-mail sequences. This creates a pipeline that looks months ahead instead of waiting for the next trade show.
Training, coaching, consulting – and employer branding
LinkedIn® explains itself about as readily as a machine tool. In LinkedIn® training your team learns tools, algorithm, content creation and engagement, hands-on with real profiles, remotely or on site. In LinkedIn® coaching we accompany individuals with sessions, feedback and chat support until implementation becomes routine. LinkedIn® consulting is for companies that need a strategy, governance, roles and a channel architecture in which marketing, sales and HR work together.
In LinkedIn® employer branding this work becomes a magnet for talent. Skilled professionals rarely visit careers pages, but they read what employees and leadership share on LinkedIn®. Once your culture becomes visible there, people apply who already know your company. Your dependence on job boards and headhunters decreases.
- LinkedIn® TrainingUnderstand more about LinkedIn® in two hours than in two years of trial and error.
- LinkedIn® CoachingVisibility and reach through thought leadership, one to one and tailored to you, with results that last.
- LinkedIn® ConsultingStrategy before tactics. Before your company posts, it needs to know what for.
Positioning and profile: the underrated foundation
Before a decision-maker writes to you, they visit your profile. Within three seconds they decide whether they understand what you stand for and what they can expect from you. Headline, banner, about text, featured section and experience are therefore sales space, not mandatory fields. With the LinkedIn® positioning finder we work out in two sessions which positioning convinces your target group. Sometimes it is deliberately more than one, for instance when you are managing director and technical expert at the same time.
In LinkedIn® profile optimisation we go through every element together and you implement the notes right away. Afterwards your profile works like a landing page: clear, credible and with an unambiguous call to action. For managing directors and boards it forms the basis for executive reputation building and the Social CEO programme.
Learn for free – officially on LinkedIn®.
Both courses are freely accessible to all LinkedIn® members. They cover the functions of the platform – the strategy behind it you find in coaching and consulting.
LinkedIn® kennenlernen (Getting to know LinkedIn®)
An official LinkedIn® Learning course, freely accessible to all LinkedIn® members. Your free training on the features of the platform.
Open courseLinkedIn® Premium für Eilige (LinkedIn® Premium for the busy)
Reach professional goals with LinkedIn® Premium: explained compactly, officially on LinkedIn® Learning and free for members.
Open courseFrequently asked questions
Yes, because trust is built through your own voice. How much of it you carry yourself is decided by the mode. In Premium mode you implement yourself with our frameworks and methods. In Individual mode we work together at your side, including joint campaigns, lives and formats.
Positioning and profile work immediately, the next time a decision-maker visits your page. Trust, community and business development build over months, and that is why they last. LinkedIn® is not a sprint; it is an operating system.
For professionals, executives, managing directors, board members, entrepreneurs as well as industrial and technology companies, associations and NGOs that do not want to leave visibility to chance.
Training conveys knowledge to groups and teams: features, algorithm, content. Coaching accompanies individuals in implementation, with feedback on real posts. Consulting addresses companies and clarifies strategy, roles, governance and channel architecture. Many clients combine all three.
With a clear content strategy, two to three hours per week are often enough for executives: one or two posts, targeted commenting and a few conversations. The greatest effort comes at the beginning, while positioning and profile are still taking shape. After that it becomes routine. Newsletter, video and lives can be planned so that one format feeds several others.
Yes. "LinkedIn® kennenlernen" and "LinkedIn® Premium für Eilige" are official courses by İlkay Özkısaoğlu and freely accessible to all LinkedIn® members in the LinkedIn® Academy. They cover the platform’s functions – the strategy behind them we develop in coaching and consulting.
Where clarity becomes confidence.
In an initial conversation we clarify where you stand and which next step takes you furthest. At eye level, with your industry in view.
Free of charge, no obligation. Reply within 24 hours on working days.