Events, Video Podcasts, Speaker & Hosting
An event lasts three days. Its impact should last three months. We turn trade shows, stages and microphones into campaigns.
ServicesTrade shows are expensive, and most companies only use the three days in the hall. Beforehand they hardly invite anyone, afterwards they hardly follow up. Yet this is exactly when an event’s success is decided.
On this page you will find four services that turn stages, microphones and cameras into business. Event activation campaigns accompany trade shows from preparation to impact report. Video podcast campaigns turn conversations into content with a long half-life. And as speaker or host İlkay Özkısaoğlu brings energy and structure to your stage.
Many clients combine the formats. A panel at the trade show is streamed live, published as a podcast and continued in a recap series. This way a single trade-show appearance keeps working for your sales team weeks later.
Event Activation Campaigns
Before, during, after: a trade show is a campaign in three acts – and most only play the second.
Complete activation campaigns for trade shows, summits and congresses: countdown content, LinkedIn® Lives, influencer partnership, on-site media zone, impact report and recap series.
The starting situation
You invest in stand, staff and hotel. In the communication around it you invest one press release.
The problem
An event without activation is an expensive day. With activation it is a quarter.
Trade shows are measured by leads from the stand. They should be measured by the relationships that live on afterwards.
Your benefit
- Booked meetings at your stand before the show opens
- Reach during the event
- After-effect over months
- Ilkay as community expert at your side
- 01
Analysis
Goals, target groups, partners, speakers and channels.
- 02
Campaign
Pre-event buzz, digital activation, on-site engagement, post-event amplification.
- 03
Activation
Execution together with Ilkay: lives, interviews, recaps and report.
An event that creates demand beforehand, conversations during and business afterwards.
Video Podcast Campaigns
A good conversation with your customers, partners and experts says more about you than any advert. As a video podcast on YouTube, LinkedIn® and all audio apps.
Campaigns made of valuable long-form videos: concept, guests, production and distribution on YouTube, LinkedIn®, Spotify & co. Clips, newsletter and evaluation come on top.
Your expertise is deep. Your communication is shallow. Depth nobody experiences does not exist for the market.
Video podcasts are considered a lot of effort. Yet one hour of conversation provides material for a whole quarter: clips, posts, newsletters.
- Being found when engineers and buyers search
- Growing audience
- Guests as multipliers
- One format, many pieces of content
- 1
Analysis
Topic, target group, guest pool and platforms.
- 2
Production
Format, set-up, recordings – hosted by Ilkay if you wish.
- 3
Activation
Distribution, clips, newsletter and conversations in the community.
A channel that establishes you as the host of your industry.
Speaker Services
A keynote your audience is still talking about at dinner. Thought leadership, social leadership and business development, live on your stage.
İlkay Özkısaoğlu as keynote speaker for congresses, association days, customer events and internal formats – in German, English and Turkish.
The starting situation
Your event needs an impulse that sticks – and not another product presentation.
The problem
An event without a stance is an appointment. With a stance it becomes a conversation that continues.
The new perspective
Keynotes are booked as entertainment. They should be booked as activation.
- Topics that concern industry and the Mittelstand
- Stories from industrial practice
- An audience that takes part
- Reach through accompanying content
- 01BriefingAudience, goal, topic and dramaturgy of the day.
- 02KeynoteA tailored talk with stories from industry and practice.
- 03ActivationAccompanying content, live stream and follow-up on LinkedIn®.
An audience that acts – and an event people talk about.
Panel Host Services
A good panel is not a succession of talks. It is a conversation someone leads.
Hosting of panels, podium discussions, lives and end-user rounds – with industry knowledge, dramaturgy and a feel for the question everyone wants to ask.
You have the best minds on stage – and nobody who gets them talking. A badly hosted panel costs reputation, for the organiser as much as for the guests on stage.
Hosting is considered a supporting role. Yet it decides whether a panel is remembered.
- A host who understands your industry
- Dramaturgy instead of a question list
- Panels that work live and as a podcast
- Relief for your organisation
- 1
Briefing
Topic, participants, goal, audience and format.
- 2
Preparation
Preliminary talks, dramaturgy, guiding questions and streaming set-up.
- 3
Execution
Hosting live and/or in the stream, reuse as a podcast.
A panel that delivers insights – and creates relationships.
„Whoever only hands out brochures at a trade show has not understood the stage.“
From trade show booth to media stage
At trade shows such as JEC World, AERO, ILA or Composites Europe the people who move an industry meet. Whoever records these conversations, streams them live and reuses them wisely becomes the industry’s medium.
With the Composites Lounge IMBEO built exactly that over years, with interviews, lives and panels that have an impact far beyond the show. This experience flows into every event campaign.
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Why IMBEO
IMBEO comes from industry – from composites, technical textiles, mechanical and plant engineering, aerospace and automotive. More than thirty years of B2B sales and ten years of IMBEO have revealed a pattern. Most companies do not have a product problem but a communication and trust problem. We start exactly there, with tried-and-true tools, high individuality and an international network from Europe via Türkiye to Central Asia. And we speak the language of your engineers as well as that of your purchasing team.
Frequently asked questions
Ideally three months before the event. This leaves time for countdown content, invitations, appointment setting and planning lives and interviews on site.
In German, English and Turkish. This makes him particularly interesting for international panels, German-Turkish business events and industry conferences with a mixed audience.
More topics
Back to Services- Growth, Market Entry & Business DevelopmentNew markets are not won with brochures but with relationships. We open doors in Europe, Türkiye and Central Asia.
- Strategic Communications, Corporate Communications & PRCommunication that solves a problem instead of just filling channels. Strategy, corporate communications and PR from one source.
- Community Leadership, Stakeholder Engagement & Association DevelopmentOrganisations grow through the people who carry them. We turn members, partners and stakeholders into co-creators.
Where clarity becomes confidence.
In an initial conversation we clarify where you stand and which next step takes you furthest. At eye level, with your industry in view.
Free of charge, no obligation. Reply within 24 hours on working days.