Growth, Market Entry & Business Development
New markets are not won with brochures but with relationships. We open doors in Europe, Türkiye and Central Asia.
ServicesGrowth has many faces: a new country, a new industry, a new product or an innovation that still has to find its market. For each of these situations you will find a service on this page, and usually two of them interlock.
IMBEO comes from business development, and this approach carries more than thirty years of B2B practice. We brought performance fibres, technical textiles and composites into markets where nobody was waiting for us. Today we pass this craft on to our clients.
What connects all the services is the approach. We analyse the market at the desk and then join you at trade shows, in customer meetings and with associations. This creates a network that remains long after the project is finished.
International Market Entry
Your next market is not won with plane tickets but with relationships that begin before the journey.
We open up new markets with you in Europe, Türkiye and Central Asia. That covers market analysis, partner selection, digital presence and relationship building – backed by a network that has grown for thirty years.
The starting situation
Your product is export-ready. Your network in the target market consists of one trade-show acquaintance and a business card in your desk drawer.
The problem
A market entry without relationships costs years and budget. It often ends with a distributor who lists your product somewhere at the back of the catalogue.
Internationalisation is usually planned as a matter of customs, logistics and distribution contracts. It is decided by communication and trust.
Your benefit
- Decision-makers in the target market who already know you
- Partners who open doors
- Digital presence before the first visit
- Fewer false starts, faster closings
- 01
Analysis
We read the target market, value chain, decision-makers and ecosystem – from clusters to associations.
- 02
Positioning
Offer, narratives and digital presence, tailored to the language and expectations of the target market.
- 03
Activation
We approach partners, prepare delegations and events and accompany you into the first conversations.
A market where people know you before you land.
Go-to-Market
An innovation without a market launch is a patent in a drawer. Bring it to the buyers and engineers who need it.
We develop the go-to-market strategy for your product, process or service. It runs from segmentation and positioning through channels and launch communication to your first customers.
Development is complete and the samples are ready. The market knows nothing about it. Every month between completion and the first enquiry costs you your head start. The competition uses that time to place its solution with your target customers.
Go-to-market is often planned as a marketing phase at the end. It starts in development, with the question of who the product benefits.
- Clear launch plan with milestones
- First customers instead of a first press release
- Communication that creates demand
- Budget for the segments that buy
- 1
Analysis
Segments, value proposition, competition and the channels through which your customers buy.
- 2
Strategy
Positioning, pricing logic, launch dramaturgy and a content plan for the first months.
- 3
Activation
Launch campaign, conversations with pilot customers and readjustment after the first feedback.
A market waiting for your product – instead of a product waiting for the market.
Business Development
New business should not depend on chance. Business development with industrial understanding – digital, international, trust-based and IMBEO’s umbrella since 2016.
Strategic business development for industry and the Mittelstand. Together we define target markets, partnerships, pipeline and relationship management and connect them into a funnel system that runs from content to closing.
The starting situation
Your revenue depends on a few key accounts. New business arises when it arises – usually through a referral or a tender.
The problem
If a key account changes its supplier strategy, part of your revenue disappears overnight. By then it is too late to build a pipeline that could absorb the loss.
The new perspective
Business development is confused with sales. Sales harvests. Business development sows.
- A pipeline that looks months ahead
- Partnerships instead of single orders
- A repeatable path from first contact to quotation
- Sales carried by leadership
- 01AnalysisValue chain, segments, decision-maker map and offer logic.
- 02StrategyTarget picture, priorities, narratives, channels and metrics.
- 03ActivationRelationship building, campaigns and conversations, supported by reporting that shows what is in the pipeline.
Growth you can plan.
Innovation Coaching
The prototype in your development department will not turn into a business on its own. Innovation is a process, and it can be led.
Business innovation coaching for companies: from the idea through business model and market to communication. You benefit from the experience of an innovation coach of the European Commission.
Your engineers have developed something big. Nobody in the company knows how to sell it. Without a business model, innovation remains a cost centre that has to justify itself in every budget round. Meanwhile someone else brings a similar solution to market.
Innovation is located in the development department. It belongs at the table of leadership, sales and communication.
- Clarity about who buys your innovation and why
- A business model that carries
- Funding opportunities in view
- Communication from the start
- 1
Analysis
Innovation maturity, market, competition and fundability.
- 2
Coaching
Business model, customer segments, pricing logic and a roadmap that development and sales share.
- 3
Activation
Pilot customers, communication, partners – and the next step.
An innovation that has found its market.
„Markets do not open up for products. They open up for people you trust.“
Bridges between markets
Between Germany, Türkiye, Azerbaijan and Central Asia lie kilometres, but above all cultures, purchasing habits and different expectations of relationships. Whoever ignores this loses time and money, often in the very first meeting with purchasing.
With language skills, cultural understanding and a grown network we build the bridge your sales team needs. We prepare conversations, accompany meetings and make sure first contacts turn into resilient partnerships.
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Why IMBEO
IMBEO comes from industry – from composites, technical textiles, mechanical and plant engineering, aerospace and automotive. More than thirty years of B2B sales and ten years of IMBEO have revealed a pattern. Most companies do not have a product problem but a communication and trust problem. We start exactly there, with tried-and-true tools, high individuality and an international network from Europe via Türkiye to Central Asia. And we speak the language of your engineers as well as that of your purchasing team.
Frequently asked questions
First qualified conversations often arise within three to six months. Stable revenue in industry usually takes twelve to twenty-four months, depending on product, approvals and purchasing cycles.
Above all for composites, technical textiles, advanced materials, chemicals, machinery and plant engineering and adjacent industries such as aerospace, automotive, wind, defence and medtech.
More topics
Back to Services- Strategic Communications, Corporate Communications & PRCommunication that solves a problem instead of just filling channels. Strategy, corporate communications and PR from one source.
- Events, Video Podcasts, Speaker & HostingAn event lasts three days. Its impact should last three months. We turn trade shows, stages and microphones into campaigns.
- Community Leadership, Stakeholder Engagement & Association DevelopmentOrganisations grow through the people who carry them. We turn members, partners and stakeholders into co-creators.
Where clarity becomes confidence.
In an initial conversation we clarify where you stand and which next step takes you furthest. At eye level, with your industry in view.
Free of charge, no obligation. Reply within 24 hours on working days.