Strategic Communications, Corporate Communications & PR
Communication that solves a problem instead of just filling channels. Strategy, corporate communications and PR from one source.
ServicesMany industrial companies communicate a lot and say little. Press releases, newsletters and posts are created because one should publish something. A clear message rarely stands behind them.
We reverse the order. It starts with the question of which problem communication should solve. That might be new customers, a repositioning, a generational change, a crisis or the launch of an innovation. Only then do we choose messages, formats and channels.
Three services interlock here. Strategic communications sets the direction, corporate communications ensures a consistent voice internally and externally, and public relations brings your story into the media your target group reads.
Strategic Communications
Which problem is your communication ultimately meant to solve? Those who cannot answer that communicate into the void.
Strategic communication for companies and organisations. We clarify goals, messages, stakeholders, channels and measurement and build an operating system from them, following the Corporate Social Performance Program™.
The starting situation
You communicate a lot: newsletters, trade-show reports, posts about the company anniversary. Ask around the company what it is all for, and the room goes quiet.
The problem
Communication without strategy creates noise, and noise costs trust. Customers, applicants and partners receive many signals and no clear picture.
Strategy is confused with an annual plan. Strategy is the decision about what not to say.
Your benefit
- Communication with a goal instead of an occasion
- Messages that land with purchasing and senior management
- Channels that reinforce each other
- Impact you can measure
- 01
Analysis
Stakeholders, messages, channels and how you are perceived from outside.
- 02
Strategy
Target picture, core messages, channel architecture and clear roles.
- 03
Activation
Implementation plan, day-to-day support and quarterly reviews.
Communication that creates meaning – and with it findability, credibility and growth.
Communications
Corporate communications that do not explain but make tangible what you stand for.
Corporate communications for industrial companies, associations and NGOs: company narrative, leadership thought leadership, content, internal communication and channels. We deliver thought leadership & corporate communications together with DER Social CEO.
Your website explains products. Your leadership stays silent. Your employees do not know what they may say. Without a shared story, customers, applicants and partners form no clear picture of you. And without a picture, there is no trust.
Corporate communications is thought of as a press office. It is the voice of a company, inside and out.
- One narrative for all channels
- Leadership that leads visibly
- Employees who speak about you with confidence and pride
- Atmosphere instead of noise
- 1
Analysis
Narrative, channels, voices and how your stakeholders perceive you.
- 2
Concept
Story, messages, formats, editorial process and roles.
- 3
Activation
Implementation with leadership and team – internally and externally.
A company that is understood – and believed.
„Which problem should communication ultimately solve sustainably?“
The question before every campaign
İlkay Özkısaoğlu asks this question in every initial conversation. It sounds simple and changes everything. Suddenly it is about impact rather than reach, and about the people who should do something in the end, such as book a meeting, request a quote or agree to a change.
The answer produces a communication strategy that is measurable and carried by the team. PR, LinkedIn®, events and internal communication then all pay into the same goal.
Public Relations
PR is not the press release. PR is the story others want to tell about you.
Modern PR for industry and innovation: stories, trade media, LinkedIn®, podcasts, events and editorials. You gain access to trade press and industry platforms.
The starting situation
You commission a new production line or win an important contract. The industry hears nothing about it – or only once nobody cares any more.
The problem
Without PR, the competition decides what picture trade media and customers have of your industry. And of your company.
The new perspective
PR is evaluated by clippings. It should be evaluated by the conversations that arise from it.
- Stories trade editors pick up
- Presence in trade and business media
- PR and LinkedIn® as one system
- Reputation confirmed by third parties
- 01AnalysisTopics, media, multipliers and occasions.
- 02ConceptStory architecture, campaign plan, formats and spokespeople.
- 03ActivationPlacement, amplification on LinkedIn® and evaluation.
Your story gets told – by those your industry listens to.
How many of these statements apply to you today?
Tick what already applies today. You see immediately where you stand and can have your result sent to you with a personal assessment.
Nothing ticked yet. Simply start with the first statement.
Why IMBEO
IMBEO comes from industry – from composites, technical textiles, mechanical and plant engineering, aerospace and automotive. More than thirty years of B2B sales and ten years of IMBEO have revealed a pattern. Most companies do not have a product problem but a communication and trust problem. We start exactly there, with tried-and-true tools, high individuality and an international network from Europe via Türkiye to Central Asia. And we speak the language of your engineers as well as that of your purchasing team.
Frequently asked questions
Strategic communications defines what is communicated and why, meaning goals, target groups and key messages. Corporate communications implements this permanently, in corporate communication, in internal communication and on all channels.
Above all in trade media of the composites, plastics, textiles, chemicals and machinery industries as well as in business media and industry podcasts. On top of that come own formats such as LinkedIn® Lives and interviews.
More topics
Back to Services- Growth, Market Entry & Business DevelopmentNew markets are not won with brochures but with relationships. We open doors in Europe, Türkiye and Central Asia.
- Events, Video Podcasts, Speaker & HostingAn event lasts three days. Its impact should last three months. We turn trade shows, stages and microphones into campaigns.
- Community Leadership, Stakeholder Engagement & Association DevelopmentOrganisations grow through the people who carry them. We turn members, partners and stakeholders into co-creators.
Where clarity becomes confidence.
In an initial conversation we clarify where you stand and which next step takes you furthest. At eye level, with your industry in view.
Free of charge, no obligation. Reply within 24 hours on working days.