Community, Corporate Influencers & Social CEO
Reach can be bought. A community that speaks for you has to be earned.
LinkedIn®A company’s strongest message rarely comes from the company itself. It comes from the engineer who proudly shows what she is working on, from the customer who shares results and from management that shows a stance.
Community & Influence bundles everything that turns individual voices into a movement. We build communities and mobilise them into action. We develop corporate influencer and advocacy programmes and make leaders the visible faces of their organisation.
Six services pursue one goal: people who speak for you because they want to. Read through and find out which lever moves the most in your organisation today.
Community Building
Reach can be bought. A community has to be earned, and it pays you back.
We build a community around your topic, with group, page, formats, rituals and rules. It happens organically, post by post, the way the Composites Lounge came into being.
The starting situation
You have contacts, followers and customers, but no place where they experience themselves as a community.
The problem
Without a community you remain dependent on platforms and algorithms. All reach is merely borrowed.
Community is considered a soft topic. Yet it is your hardest asset, because nobody can switch this channel off.
Your benefit
- Belonging instead of a target group
- A channel of your own
- Content contributed by members themselves
- The foundation for later mobilisation
- 01
Analysis
We clarify topic, niche and member profile and review your existing networks.
- 02
Set-up
Structure, rules, formats and rituals take shape, and we win the first 100 members.
- 03
Activation
We create participation and thereby set up the transition to community mobilisation.
A network that strengthens itself, with you as the host in the middle.
Community Mobilisation
Building is one thing. Mobilisation is the supreme discipline, and it decides whether your community moves anything in the end.
We get your community to act, with campaigns, calls to action, events and votes. Reading along turns into taking part.
Your group has thousands of members, and ten of them post. A community without movement is an address list. It costs maintenance and achieves nothing.
Everyone counts members. What should be counted is actions.
- Participation instead of silent members
- Campaigns with multipliers
- Movement for your cause
- Activation you can measure
- 1
Analysis
We find the multipliers, understand what moves them and choose a goal worth pursuing.
- 2
Campaign
Occasion, message, formats and roles are set, together with a clear call.
- 3
Activation
We run the campaign with Ilkay at your side, evaluate it and plan the next wave.
Members become allies. Reach becomes movement.
Corporate Influencer
Together your employees have ten times the reach of your company page. Use it, with clear rules, good training and genuine enjoyment.
In a corporate influencer and thought-leadership programme, employees become brand ambassadors within clear social media guidelines.
The starting situation
Your company page posts, and 200 employees stay silent because they are unsure what they are allowed to say.
The problem
Every unused voice gives away credibility. People trust people, not logos.
The new perspective
Companies fear losing control. The real loss of control is that nobody speaks.
- A multi-voiced brand instead of a monologue
- Reach without a media budget
- Pride and retention in the team
- Social guidelines that give security
- 01AnalysisWe find volunteers, define topic fields and formulate guidelines.
- 02TrainingThe group trains profile, content, storytelling and engagement.
- 03ActivationEditorial rhythm, gamification and evaluation make the programme last, then we expand it.
A brand with many faces and a team that is proud to talk about it.
Brand Advocacy
You do not make the most credible advertising yourself. Let customers, partners and team speak for you.
We turn advocacy into a system: recommendations, testimonials and co-content with partners and customers, organised rather than begged for.
Your customers are satisfied. It is just that nobody besides you knows it. Without advocacy you have to prove every claim yourself. And the market believes you less than your customers.
Recommendations tend to be left to chance. Yet advocacy can be managed like a process in quality management.
- Trust through third parties
- Reach in other people’s networks
- Content that does not look like advertising
- Stronger ties with partners
- 1
Analysis
We clarify who already speaks for you today and who could.
- 2
Programme
Formats, occasions, co-content and a recommendation workflow take shape.
- 3
Activation
The first wave starts, we amplify it and make gratitude a ritual.
Your market hears about you from the mouths of those it trusts.
„A community that does nothing is an audience. A community that acts is a movement.“
Mobilisation is the supreme discipline
Many companies have followers, few have a community. The difference shows the moment you need something: participants for an event, voices for a cause, referrals for an open position or feedback on a new product.
Mobilisation only succeeds if trust and belonging have grown beforehand. That is why we think of community building, corporate influencers and Social CEO as one connected system that grows stronger with every action.
Executive Reputation Building
Your reputation decides before you enter the room. Shape it instead of suffering it.
Executive reputation building connects thought leadership and Social CEO. We build reputation, trust and influence for CEOs, boards and entrepreneurs strategically.
The starting situation
You lead a company of weight, yet digitally you are invisible or arbitrary.
The problem
A vacuum does not stay empty. Rumours fill it, or competitors, or simply nothing at all, and none of that helps you.
Reputation is considered the result of good work. More precisely, it is the result of good work the right people hear about.
Your benefit
- Trust with customers, investors and talent
- Composure in crises
- Influence in associations and politics
- A personal brand that carries the company
- 01
Analysis
In the reputation audit we clarify how you are seen and how you want to be seen.
- 02
Positioning
Identity, stance and topics take shape following the Social Leadership Quadrant®.
- 03
Activation
You put presence, formats, appearances and network into practice together with Ilkay.
A name that opens doors, for you and for your company.
How many of these statements apply to you today?
Tick what already applies today. You see immediately where you stand and can have your result sent to you with a personal assessment.
Nothing ticked yet. Simply start with the first statement.
Why IMBEO
IMBEO has worked with industry and the Mittelstand for ten years. İlkay Özkısaoğlu is an official LinkedIn® Learning Instructor, ranks among the top 50 LinkedIn® experts in the DACH region (Social Index 2026) and brings the experience of more than 1,000 customer contacts with professionals, executives, entrepreneurs and organisations. He knows how a head of sales in plant engineering has to write for a buyer to keep reading. You do not get an agency that produces posts; you get a thought-leadership partner who turns complexity into trust.
Frequently asked questions
Fewer than many think. Five to ten convinced voices from sales, engineering, HR and management have a stronger effect than fifty mandatory posts. What matters is voluntariness, training and clear guidelines that also define what stays confidential.
A Social CEO uses LinkedIn® as a leadership instrument. They give the organisation a face, communicate strategy and values internally and externally and build relationships with customers, partners and talent. You can find more at DER Social CEO.
For associations, clusters and NGOs in particular an active community is the most important asset. We connect LinkedIn® groups, events and member communication into a system that makes engagement measurable.
More topics
Back to LinkedIn®- Positioning, Profile & Thought LeadershipBefore you become visible, you need to know what for. The foundation decides whether reach turns into trust.
- Content & Media: Newsletter, Video, Podcast, Live & EventsA good idea deserves more than one post. We turn your expertise into a media format your target group subscribes to.
- Business Development, Social Selling & Employer BrandingLinkedIn® wins two things that are scarce in the Mittelstand: customers and talent. This is where visibility becomes growth.
- LinkedIn® Training, Coaching & ConsultingKnowledge that lasts. We enable people and teams to use LinkedIn® effectively themselves instead of staying dependent on an agency.
Where clarity becomes confidence.
In an initial conversation we clarify where you stand and which next step takes you furthest. At eye level, with your industry in view.
Free of charge, no obligation. Reply within 24 hours on working days.
Social CEO
The Social CEO is the most visible and most credible voice of their company. Become that voice for yours.
The programme by DER Social CEO brings communication, employee advocacy, B2B development and community messaging together from one source, with Ilkay at your side.
Your company is a hidden champion. Hidden is the problem. Without visible leadership, talent, customers and partners stay with those who speak.
CEOs consider visibility vanity. For your stakeholders it is orientation.
Analysis
We determine your position in the Social Leadership Quadrant® and in the Corporate Social Performance Program™.
Programme
Coaching, content, lives, video, photo shoot, newsletter, podcast and campaigns interlock.
Activation
We implement together for at least twelve months, with a report every quarter.
You are the voice your industry follows, and your company grows with your reputation.