Content & Media: Newsletter, Video, Podcast, Live & Events
A good idea deserves more than one post. We turn your expertise into a media format your target group subscribes to.
LinkedIn®Text is the entry point, but not the end. Whoever wants to build trust in B2B needs formats in which people hear your voice, see your face and follow your thinking over weeks.
LinkedIn® offers a whole media toolkit for this. Newsletters land directly in the inbox, alongside native videos, podcasts, livestreams and events with registration. The art lies in choosing one core format that feeds all the others, rather than starting everything at once.
On this page you will find all five formats with their purpose. This lets you see quickly which one fits your topic, your team and your resources.
LinkedIn® Video
People buy from people they have seen. Show your face before the competition does.
From smartphone vlog to produced format, we make you camera-ready and your message visible, in 45 minutes of recording and 45 minutes of editing.
You know video works. Yet the hurdle feels high: technology, script and your own demand for perfection. Every month without video is a month in which your target group associates other faces with your topic.
Industry waits for the perfect video. Decision-makers wait for an authentic one.
- Trust through face and voice
- Longer dwell time in the feed
- Reusable for YouTube and website
- Composure in front of the camera
- 1
Analysis
We find the formats that suit you, whether vlog, explainer, interview or vertical reel.
- 2
Training
You train camera, light, sound, posture and script and learn to edit directly in the app.
- 3
Activation
You publish the first series, we evaluate it and turn it into a routine.
You become a face of your industry that people recognise, like to approach and believe.
LinkedIn® Podcast
From the 15-minute vlog to the four-hour episode: become the voice your industry listens to on the way to the plant.
We understand podcast in a deliberately broad sense. It includes native LinkedIn® business vlogs up to 15 minutes, LinkedIn® livestreams and YouTube podcasts up to 4 hours as well as audio podcasts on Spotify, Deezer, Apple & co.
The starting situation
Your topics are complex. A post is not enough, and hardly anyone reads a white paper to the end.
The problem
Complexity without a fitting format stays invisible. Your conversation partners never get to know you the way you are in an expert discussion.
The new perspective
Podcasts are considered a hobby. For decision-makers they are among the few formats they consume calmly, for instance on the drive to the next customer.
- Depth instead of headlines
- Findable via search engines and podcast apps
- Guests who open their networks to you
- Long-form content as a source for clips, posts and newsletters
- 01AnalysisWe define format, length, rhythm, guest strategy and distribution.
- 02ProductionSet-up, recording workflow, editing and publishing on all platforms are in place.
- 03ActivationEvery episode turns into a newsletter, clips and conversations.
An audience gives you hours of its attention. Communication can hardly create more intense trust than that.
LinkedIn® Live
Real time beats gloss. Meet your community live and experience an engagement no post can create.
Monthly live interviews, panels or Q&As make you visible and bring thousands of visitors to your page every week. Parallel streaming on YouTube is included.
Your trade-show conversations are great, twice a year. In between there is radio silence. Without regular encounters every relationship cools down, and new ones only arise by chance.
Live is considered risky. What is riskier is not hearing a single question from your customers for a year.
- Direct dialogue with decision-makers in real time
- Additional reach through event notifications
- The recording as podcast and clips
- A community that comes back
- 1
Analysis
We clarify format, guests, rhythm and technology, from Streamyard to sound and light.
- 2
Training
You train hosting, dramaturgy, interaction with the chat and calm handling of glitches.
- 3
Activation
Event campaign, live execution and reuse as newsletter and podcast interlock.
A recurring format brings your community together, with you at its centre.
„A one-hour live delivers content for three months if you plan it right.“
One format, many channels
A livestream with a customer becomes a podcast, five short videos, a newsletter and a handful of posts. An interview at the trade-show stand becomes a series. This is how content works efficiently in the Mittelstand without the team suffocating in the editorial plan.
That is why we always plan formats as a system, with one core format, several reuses and a clear rhythm. Especially for companies with a small marketing team, this decides whether you appear sporadically or stay present for good.
LinkedIn® Events
Your trade show does not start at the entrance. It starts six weeks earlier, on LinkedIn®.
LinkedIn® Events make trade shows, webinars, plant tours and panels plannable. Invitations, reminders, attendee lists and follow-up run in one system.
The starting situation
You invest six figures in trade shows and hope for walk-in traffic.
The problem
Hope is not a strategy. Every unprepared trade-show day costs conversations that never take place.
Trade shows are thought of as a place. In fact they are a campaign in three phases, and the first takes place online.
Your benefit
- Full calendars instead of empty stands
- Attendees you already know beforehand
- Automatic reminders
- Follow-up for every single registration
- 01
Analysis
We clarify dates, target group and the goal of each individual event.
- 02
Set-up
Event pages, invitation strategy, content countdown and registration take shape.
- 03
Activation
We accompany the event live, follow up and turn contacts into conversations.
Every event becomes the meeting point of your community, and your calendar is full before the hall opens.
How many of these statements apply to you today?
Tick what already applies today. You see immediately where you stand and can have your result sent to you with a personal assessment.
Nothing ticked yet. Simply start with the first statement.
Why IMBEO
IMBEO has worked with industry and the Mittelstand for ten years. İlkay Özkısaoğlu is an official LinkedIn® Learning Instructor, ranks among the top 50 LinkedIn® experts in the DACH region (Social Index 2026) and brings the experience of more than 1,000 customer contacts with professionals, executives, entrepreneurs and organisations. He knows how a head of sales in plant engineering has to write for a buyer to keep reading. You do not get an agency that produces posts; you get a thought-leadership partner who turns complexity into trust.
Frequently asked questions
For most executives the LinkedIn® newsletter is the best start. It reaches subscribers directly via notification and e-mail and forces you to think clearly. Those who prefer talking to writing start with video or live.
No. A good microphone, calm light and streaming software are enough to start. For trade shows, panels and larger productions we work with a fixed network of video and podcast professionals.
By subscribers, watch time and participants, but above all by the conversations that arise from them. Reach alone is not a goal. It is the beginning of the funnel.
More topics
Back to LinkedIn®- Positioning, Profile & Thought LeadershipBefore you become visible, you need to know what for. The foundation decides whether reach turns into trust.
- Community, Corporate Influencers & Social CEOReach can be bought. A community that speaks for you has to be earned.
- Business Development, Social Selling & Employer BrandingLinkedIn® wins two things that are scarce in the Mittelstand: customers and talent. This is where visibility becomes growth.
- LinkedIn® Training, Coaching & ConsultingKnowledge that lasts. We enable people and teams to use LinkedIn® effectively themselves instead of staying dependent on an agency.
Where clarity becomes confidence.
In an initial conversation we clarify where you stand and which next step takes you furthest. At eye level, with your industry in view.
Free of charge, no obligation. Reply within 24 hours on working days.