Business Development, Social Selling & Employer Branding
LinkedIn® wins two things that are scarce in the Mittelstand: customers and talent. This is where visibility becomes growth.
LinkedIn®In the end every communication must be measured against one question: what does it bring the company? For most of our clients the answer is orders, partnerships and skilled staff.
This page bundles the four services that connect LinkedIn® directly with growth. Funnel systems guide prospects in a structured way from first contact to conversation. Social selling turns your sales team into contacts that buyers trust. Business development opens markets and partnerships, and employer branding shows talent why they should come to you.
All four follow the same logic: trust first, then offer. That is why they also work in industries where cold calling stopped working long ago.
LinkedIn® Funnel Systems
Content → conversation → activation → closing. A funnel that turns attention into orders, organic and paid.
We set up the IMBEO Method™ as a system: organic funnels, sponsored content and ads, landing pages and e-mail sequences, aligned with the psychology of LinkedIn® enquiries.
The starting situation
You have reach. Yet between like and order lies a black hole.
The problem
Without a funnel every interaction stays without consequence. You pay for attention and never harvest it.
Funnels are considered a marketing gimmick. Yet they map what good sales has always done, only visibly and repeatably.
Your benefit
- Plannable enquiries instead of chance
- Organic and paid in one system
- A clear next step for every lead
- Measurability from post to closing
- 01
Analysis
We analyse touchpoints, offers and the decision paths of your customers.
- 02
Set-up
Content sequence, DM and InMail scripts, landing pages and the ads set-up take shape.
- 03
Activation
The first campaign runs, we optimise it and hand the system over to your team.
A system that creates conversations every week, independent of trade shows and chance.
LinkedIn® Business Development
Business development is not sales under another name. It builds relationships before demand arises.
Marketing, PR and sales promotion work together in one funnel system. LinkedIn® forms the top of the funnel and creates awareness and recognition.
The starting situation
Your business lives on existing customers. You only find new partners by chance or at trade shows.
The problem
Without systematic business development you depend on a few customers. If one of them switches supplier, it hits you hard.
The new perspective
Business development tends to be delegated to sales. It belongs with leadership, and it belongs on LinkedIn®.
- Partnerships instead of single orders
- A pipeline that looks months ahead
- Visibility with OEMs, tier 1 and operators
- Connectivity in international markets
- 01AnalysisWe map value chain, target segments and decision-makers.
- 02PositioningOffers, narratives, content and network strategy take shape.
- 03ActivationYou build relationships, hold conversations and close partnerships, and we make the progress measurable.
A network that passes you opportunities long before they are tendered.
LinkedIn® Employer Branding
Skilled professionals never visit your careers page. They visit your LinkedIn® and decide there.
Together with HR and leadership we develop an employer branding strategy. It makes your culture visible, wins employees as ambassadors and attracts talent instead of searching for it.
You run ads, pay headhunters and get applicants who do not know you. Every unfilled position in design, production or sales costs revenue, projects and nerves. And the competition for talent gets tougher every year.
Employer branding is seen as an HR topic. In fact it is a leadership task and a communication task at once.
- Applications from people who already know you
- Less dependence on job boards
- Employees as a magnet
- A culture you can see
- 1
Analysis
We clarify employer promise, target profiles and your previous presence.
- 2
Programme
Content sequence, corporate influencers, company page and job strategy interlock.
- 3
Activation
The campaign runs, we evaluate and anchor the programme in HR and leadership.
Talent follows a light signal, and it comes from you.
„Whoever is invisible as an employer is usually invisible as a supplier, too.“
Customers and talent read the same signals
Before the first meeting a buyer checks your company page, your leaders and the people they will talk to in future. An engineer thinking about a job change looks at exactly the same profiles.
That is why sales and employer branding belong together on LinkedIn®. A credible, visible organisation wins both, the right customers and the right people.
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Why IMBEO
IMBEO has worked with industry and the Mittelstand for ten years. İlkay Özkısaoğlu is an official LinkedIn® Learning Instructor, ranks among the top 50 LinkedIn® experts in the DACH region (Social Index 2026) and brings the experience of more than 1,000 customer contacts with professionals, executives, entrepreneurs and organisations. He knows how a head of sales in plant engineering has to write for a buyer to keep reading. You do not get an agency that produces posts; you get a thought-leadership partner who turns complexity into trust.
Frequently asked questions
Both, in the right order. Organic content builds trust, paid campaigns scale what already works. We usually start organically and use paid selectively for events, lead magnets and recruiting.
No, quite the opposite. Automated mass messages destroy trust. Social selling means building real relationships through content, comments and personal messages before an offer is on the table.
More topics
Back to LinkedIn®- Positioning, Profile & Thought LeadershipBefore you become visible, you need to know what for. The foundation decides whether reach turns into trust.
- Content & Media: Newsletter, Video, Podcast, Live & EventsA good idea deserves more than one post. We turn your expertise into a media format your target group subscribes to.
- Community, Corporate Influencers & Social CEOReach can be bought. A community that speaks for you has to be earned.
- LinkedIn® Training, Coaching & ConsultingKnowledge that lasts. We enable people and teams to use LinkedIn® effectively themselves instead of staying dependent on an agency.
Where clarity becomes confidence.
In an initial conversation we clarify where you stand and which next step takes you furthest. At eye level, with your industry in view.
Free of charge, no obligation. Reply within 24 hours on working days.